Western Europe will lose 7 million pay TV subscribers between 2021 and 2027 to reach 100 million. Pay TV subscriber counts will fall for 14 of the 18 countries between 2021 and 2027. Germany will lose 2 million subs, with the UK down by 1.4 million and France nearly 1 million.
Simon Murray, Principal Analyst at Digital TV Research, said: “Pay TV revenues will decline by $5 billion – 18% – between 2021 and 2027 to $22 billion. The pay TV subscriber count will drop by 7%, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators. IPTV will overtake satellite TV in 2026 to become the most lucrative platform.”