Africa will have 13.64 million paying SVOD subscriptions by 2027, up from 4.90 million at end-2021. Only 6.6% of TV households will pay for at least one subscription by 2027 – up from 3.9% at end-2021.
Simon Murray, Principal Analyst at Digital TV Research, said: “As well as low broadband penetration and low disposable incomes, limited rollout by several global platforms restricts growth. Disney+ will only launch in South Africa and Nigeria. Paramount+ is only likely to start in South Africa. HBO Max will not be a standalone platform in Africa.”
Netflix will remain the SVOD market leader, with 6.41 million subscribers by 2027 – or 48% of the region’s total. Given its limited rollout, Disney+ will only have 1 million subscriptions by 2027. Amazon Prime will start in Nigeria and South Africa in 2023. We forecast 2.63 million Amazon Prime Video subscribers by 2027.