Africa will add 18 million pay TV subscribers between 2021 and 2027 to take the total to 57 million.
Subscriber numbers will climb by 46% over this period, but pay TV revenues will rise by only 35% – indicating that subscribers will pay less. Pay TV revenues will reach $6.46 billion by 2027, up from $4.78 billion on 2021.
Three groups account for 90% of Africa’s pay TV subscribers. Multichoice, through its DStv and GOtv platforms, will continue to lead – with 20.8 million subscribers expected by 2027. StarTimes (18.4 million) and Canal Plus (11.2 million) will follow.
Simon Murray, Principal Analyst at Digital TV Research, said: “Few new players are expected. Instead, the three protagonists will battle for supremacy – often by cutting prices.”