Global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $38 billion in 2022. The top 10 countries will represent 81% of the world’s total by 2028.
By 2028, 15 platforms will generate AVOD revenues in excess of $1 billion, including six global, five from the US and three from China.
Simon Murray, Principal Analyst at Digital TV Research, said: “An exciting development will be the global rollout of hybrid AVOD-SVOD tiers by major platforms such as Netflix, Disney+, HBO and Paramount+. These four platforms will generate AVOD revenues of $22.6 billion by 2028 – or a quarter of the world’s total.”