OTT TV episode and movie revenues for 19 Latin American countries will increase by $7 billion between 2022 and 2028 to reach $16 billion. AVOD and SVOD will each add $3 billion over this period. SVOD will remain the region’s largest OTT revenue source; contributing $9.7 billion by 2028 – double the AVOD total.
Brazil and Mexico combined will provide 64% of the region’s revenues in 2028. Brazil will add $2.9 billion and Mexico $1.6 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Five platforms will account for two-thirds of the region’s OTT revenues by 2028. We expect that Netflix, Disney+, HBO and Paramount will all start hybrid AVOD-SVOD platforms in the short term. AVOD will significantly boost revenues for these platforms as SVOD growth falters.”
For more information on the Latin America OTT TV and Video Forecasts report, please contact: Simon Murray, [email protected], Tel: +44 20 8248 5051