Asia Pacific will have 698 millionSVOD subscriptionsby 2026, up from 502 million at end-2021. China will provide 354 million SVOD subscriptions in 2026 – or half of the region’s total. India will reach 157 million.
Simon Murray, Principal Analyst at Digital TV Research, said: “China will remain dominant, although its growth will slow. This is due to new online anti-fan regulations that limit game time for minors and force SVOD platforms to screen fewer reality shows. This will dampen interest in SVOD.”
Disney+ overtook Netflix in subscriber terms in 2020 – almost entirely due to its success in India. Disney+ will reach 121 million subscribers by 2026; double its 2021 total.