North American OTT revenues to hit $100 billion in 2029

North American OTT TV episode and movie revenues will reach $100 billion in 2029; up from $81 billion in 2023. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. US revenues will be $92 billion in 2029.

North American AVOD revenues will increase from $17 billion in 2023 to $25 billion in 2029. SVOD revenues will climb by $10 billion between 2023 and 2029 to $67 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “Despite being the most mature OTT market by some distance, the US OTT sector continues to grow as cord-cutting show few signs of abating. The US is unique, given the poor state of the pay TV market and the wide OTT choice.”

For more information on the North America OTT TV & Video Forecasts report, please contact: Simon Murray, [email protected], Tel: +44 20 8248 5051

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