Report

Africa OTT TV and Video Forecasts

African OTT movie and TV episode revenues will reach $2 billion by 2027 – triple from $623 million in 2021. South Africa and Nigeria will together account for 56% of the total by 2027, leaving $896 million divided between the other 33 countries. SVOD revenues will reach $1.66 billion by 2027; up from $476 million in 2021.

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Report in Excel Format Report in PDF Format
Published on: Feb 2022

African OTT movie and TV episode revenues will reach $2 billion by 2027 – triple from $623 million in 2021. South Africa and Nigeria will together account for 56% of the total by 2027, leaving $896 million divided between the other 33 countries. SVOD revenues will reach $1.66 billion by 2027; up from $476 million in 2021.

Digital TV Research forecasts 13.72 million SVOD subscriptions by 2027, up from 4.89 million at end-2021. Netflix will account for 47% of the region’s SVOD subscriptions by 2027. With no Amazon Prime countries in Africa, Amazon Prime Video is forecast to have 2.18 million paying subscribers by 2027.

Simon Murray, Principal Analyst at Digital TV Research, said: “Disney+ will only have a limited roll-out: South Africa (2022) and Nigeria (2023). We do not think that Paramount+, HBO Max or Peacock will start as standalone platforms in Africa. HBO will continue its distribution deal with Showmax.”

Murray continued: “Francophone MyCanal started as a free add-on for Canal Plus pay TV subscribers in 2021. In our last forecasts, we expected MyCanal to be a standalone platform. We now do not believe that this will happen. This will stifle SVOD growth in the Francophone countries.”

Published in February 2022, this 220-page report covers movie and TV episode developments. It comes in three parts:

  • Insight: Detailed country-by-country analysis in a 78-page PDF document.
  • Outlook: Forecasts for 35 countries in a 75-page PowerPoint document full of charts, graphs and bullet points;
  • A 67-page Excel workbook covering each year from 2010 to 2027 for 35 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;

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