About 16 million pay TV subscribers will be added in Africa between 2022 and 2028 to take the total to 57 million.

Subscriber numbers will climb by 38% over this period, but pay TV revenues will rise by only 29% – indicating that subscribers will pay less. Pay TV revenues will reach $6.44 billion by 2028, up from $4.99 billion on 2022.

Three groups account for 89% of Africa’s pay TV subscribers. Multichoice, through its DStv and GOtv platforms, will continue to lead – with 21 million subscribers expected by 2028. StarTimes/StarSat (19 million) and Canal Plus/Easy TV (11 million) will follow.

Simon Murray, Principal Analyst at Digital TV Research, said: “No new major players will start. Instead, these three operators will battle for supremacy – often by cutting prices.”