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Africa SVOD Forecasts

African SVOD subscriptions to triple
Digital TV Research forecasts 15.06 million paying SVOD subscriptions in Africa by 2026, triple from the 5.11 million expected at end-2021. From the 10 million additions, South Africa and Nigeria will each supply 2.3 million.

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Published on: Aug 2021

African SVOD subscriptions to triple
Digital TV Research forecasts 15.06 million paying SVOD subscriptions in Africa by 2026, triple from the 5.11 million expected at end-2021. From the 10 million additions, South Africa and Nigeria will each supply 2.3 million. These two will be the only countries with more than 1 million subscriptions.

Netflix will account for 51% of the region’s SVOD subscribers by end-2021. Its share will fall to 39% by 2026 (5.84 million subscribers – double from 2.61 million in 2021). Disney+ will start in 2022 – but only in an expected 12 countries – with 2.17 million paying subscribers forecast by 2026.

Simon Murray, Principal Analyst at Digital TV Research, said: “The selective launch plans from some global platforms works in favor of regional players such as Showmax and MyCanal.”

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