Report

Asia Pacific OTT TV and Video Forecasts

Asia Pacific will have 687 million SVOD subscriptions by 2029, up from 594 million in 2023. China will provide 378 million subscriptions in 2029. From the 93 million additions between 2023 and 2029, India will increase by 22 million, China 17 million, Japan 14 million, South Korea 9 million and Indonesia 8 million.

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Published on: Mar 2024

Asia Pacific will have 687 million SVOD subscriptions by 2029, up from 594 million in 2023. China will provide 378 million subscriptions in 2029. From the 93 million additions between 2023 and 2029, India will increase by 22 million, China 17 million, Japan 14 million, South Korea 9 million and Indonesia 8 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “Five major US-based platforms will only control a quarter of Asia Pacific’s SVOD subscriptions by 2029 – lower than any other region in the world. These platforms will never gain standalone access to China, the region’s largest market.”

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