Report

Asia Pacific Pay TV Forecasts

Asia Pacific will add 11 million pay TV subscribers by 2029. China and India together will account for 80% of the region’s 627 million pay TV subscribers by 2029 – or 503 million subscribers collectively. India will add “only” 10 million pay TV subscribers between 2023 and 2029, with China down by 3 million. Fifteen of the 22 countries will gain subscribers between 2023 and 2029.

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Published on: Mar 2024

Asia Pacific will add 11 million pay TV subscribers by 2029. China and India together will account for 80% of the region’s 627 million pay TV subscribers by 2029 – or 503 million subscribers collectively. India will add “only” 10 million pay TV subscribers between 2023 and 2029, with China down by 3 million. Fifteen of the 22 countries will gain subscribers between 2023 and 2029.

Simon Murray, Principal Analyst at Digital TV Research, said: “IPTV is the biggest pay TV winner – adding 28 million subscribers between 2023 and 2029 to total 311 million. Much of this growth will happen in China (up by 11 million) as cable subs convert to OTT or IPTV and in India (up by 13 million).”

IPTV subscribers overtook cable TV ones in 2022. Digital cable subscriptions will fall by 10 million between 2023 and 2029. China will lose 14 million digital cable subscribers, although Pakistan will add 3 million. Analog cable subscriptions will fall by 5 million to zero.

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