Report

Asia Pacific SVOD Forecasts

Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million in 2021. China will have 364 million SVOD subscriptions in 2027 – or 49% of the region’s total. India will add 92 million to reach 176 million in 2027.

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Published on: Sep 2022

Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million in 2021. China will have 364 million SVOD subscriptions in 2027 – or 49% of the region’s total. India will add 92 million to reach 176 million in 2027.

Simon Murray, Principal Analyst at Digital TV Research, said: “The six major US-based platforms [Netflix, Disney+, Paramount+, HBO Max, Amazon Prime Video and Apple TV+] will only control a quarter of Asia Pacific’s SVOD subscriptions by 2027 – much lower than in any other region in the world. These platforms will never gain access to China and India has plenty of local players.”

Disney+ overtook Netflix in subscriber terms in 2020 – almost entirely due to its success in India. Disney+ Hotstar reshaped the SVOD landscape in India, mainly by controlling the rights to India Premier League cricket. Disney+ Hotstar did not retain the IPL rights from 2023. The platform will lose 4.5 million subscribers in 2022 and 10 million in 2023 before plateauing.

Assuming that Disney+ retained the IPL rights in India, the previous forecasts estimated 127 million Disney+ subscribers across the region by 2027. Our revised forecasts predict 66 million by 2027 – 61 million less.

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