Eastern Europe will have 68 million SVOD subscriptions by 2029; up by 27 million on 2023. Russia will generate 12 million of the additional subscriptions, with Poland adding 6 million.

The top platform by subscribers for the region will not be US-based – it will be Kinopoisk, which is only available in Russia. Russia will account for 53% of the 2029 total SVOD subscriptions.

Simon Murray, Principal Analyst at Digital TV Research, said: “We have substantially upgraded our forecasts for Russia due to its greater than expected resilience in the face of economic sanctions. None of the US-based platforms is likely to re-enter the Russian market before 2029.”