AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023.

The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 – showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Simon Murray, Principal Analyst at Digital TV Research, said: “These forecasts are a lot lower than our previous edition as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVOD-SVOD tiers offered will be in developed markets. Few platforms want to risk antagonizing the investment community by expanding these services into developing markets where the rewards are lower.”

Murray continued: “We have cut back the number of countries where these hybrid tiers will appear. By 2029, we expect that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries.”