Report

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Global OTT TV and Video Forecasts

Global OTT TV episode and movies revenues will reach $228 billion in 2029; up by $64 billion – or 39% – from $164 billion in 2023. About $15 billion will be added in 2024 alone. This growth comes despite greater caution creeping into the sector. US-based platforms now take fewer risks – less expansion into developing countries, lower content spend and hybrid AVOD-SVOD rollout in fewer countries. From the 138 countries covered in this report, the top five will command 61% of global revenues by 2029. This proportion is down from 66% in 2023; revealing that the rest of the world will grow faster.

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Published on: Apr 2024

Global OTT TV episode and movies revenues will reach $228 billion in 2029; up by $64 billion – or 39% – from $164 billion in 2023. About $15 billion will be added in 2024 alone.

Simon Murray, Principal Analyst at Digital TV Research, said: “From the extra $64 billion revenues between 2023 and 2029, 10 countries will add at least $2 billion – or $42 billion cumulatively (66% of additional revenues). The US will remain the dominant territory by some distance. We forecast that US revenues will climb by $16 billion between 2023 and 2029 to reach $92 billion.”

SVOD will remain the principal OTT revenue source, growing by $30 billion between 2023 and 2029 to $139 billion. AVOD revenues will reach $68 billion by 2029, up by $30 billion from $39 billion in 2023.

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