Latin American AVOD extra revenues to match SVOD
OTT TV episode and movie revenues for 19 Latin American countries will increase by $7 billion between 2022 and 2028 to reach $16 billion. AVOD and SVOD will each add $3 billion over this period. SVOD will remain the region’s largest OTT revenue source; contributing $9.7 billion by 2028 – double the AVOD total.
Brazil and Mexico combined will provide 64% of the region’s revenues in 2028. Brazil will add $2.9 billion and Mexico $1.6 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Five platforms will account for two-thirds of the region’s OTT revenues by 2028. We expect that Netflix, Disney+, HBO and Paramount will all start hybrid AVOD-SVOD platforms in the short term. AVOD will significantly boost revenues for these platforms as SVOD growth falters.”