The boom growth years for US OTT are over. US OTT TV episode and movie revenues will reach $82 billion in 2029, up from $74 billion in 2023. SVOD revenues will increase by $2 billion to $55 billion – with little growth from 2025. Digital TV Research forecasts 427 million SVOD subscriptions by 2029, up from 409 million in 2023.

AVOD for TV series and movies will contribute $22 billion by 2029; up from $16 billion on 2023. FAST (advertising on online linear channels) will account for $6.5 billion of the AVOD total in 2029; up from $4.3 billion in 2023.

Simon Murray, Principal Analyst at Digital TV Research, said: “These forecasts reflect the new reality. Subscriptions are stuttering as the market matures and consolidates. Advertising growth will be lower than our previous forecasts. Platforms are more cautious about increasing content spend which will stifle subscriber development.”