Global SVOD subscriptions will increase by 428 million between 2022 and 2028 to reach 1.76 billion – showing that there is still plenty of growth left.

Simon Murray, Principal Analyst at Digital TV Research, said: “We estimate that Netflix will provide its hybrid AVOD-SVOD tier in 85 countries by 2028, with Disney+ in 91 countries, HBO in 55 and Paramount+ in 56. These include pan-regional services in Spanish-speaking Latin America and also in the Arabic-speaking countries.”

These four platforms collectively will have 372 million hybrid AVOD-SVOD subscribers by 2028 – or 56% of their total subscriber base.

Given that Disney+ subscribers in most markets are expected to convert automatically to the hybrid AVOD-SVOD tier, the platform will have 206 million subs to this tier by 2028 – or 88% of its total. At the other end of the scale, 24% of Netflix’s total subscribers will pay for the hybrid AVOD-SVOD tier by 2028 – or 63 million.