Western Europe will have 238 million SVOD subscriptions by 2027, up from 165 million by end-2021. Six US-based platforms will account for 81% of all SVOD subscriptions by 2027.

Netflix will have 62 million subscribers by 2027 – 3 million more than 2021. However, subscriptions are flat for 2022 due mainly to increased competition. Netflix’s share of the total will fall from 36% in 2021 to 26% by 2027.

Disney+ will have 46 million subscribers by 2027 – 20 million more than 2021. Newcomer Paramount+/SkyShowtime will add 11 million subscribers and HBO Max will bring in an extra 5 million.

Western European SVOD revenues will total $25 billion by 2027 – up from $16 billion in 2021. The UK will remain the SVOD revenue leader.