US pay TV penetration to slip below 50% next year

Pay TV penetration in the US will slip below 50% of TV households in 2024 – down from 91% in 2010. Digital TV Research forecasts 53 million pay TV subscribers by 2028; down from 105 million in the peak year of 2010.

The number of households without a pay TV subscription will rocket from 22 million in 2015 to 80 million in 2028 due to cord-cutting. Cable will lose 20 million subscribers between 2015 and 2028. The number of IPTV subs peaked at 12.56 million in 2014, with the total falling to 4.28 million in 2028. Satellite TV subscriptions will fall from 33 million in 2015 to 14 million in 2028.

Pay TV revenues will decline by $55 billion between 2015 and 2028; more than halving the total to $46 billion.

For more information on the North America Pay TV Forecasts report, please contact: Simon Murray, [email protected], Tel: +44 20 8248 5051

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