Gross SVOD subscriptions [for movies, linear channels and TV episodes – excluding other platforms such as sports] in the US will climb by 33% from 338 million at end-2021 to 450 million in 2026.
About 87% of TV households (106 million) will subscribe to at least one SVOD platform by 2026. This compares to 82% of TV households (99 million) subscribing to at least one SVOD platform by end-2021.
The average SVOD household will pay for 4.26 SVOD platforms by 2026. The average SVOD subscriber will pay for 3.42 SVOD platforms at end-2021. Therefore, the average SVOD home will add nearly one paid-for subscription between 2021 and 2026.
Simon Murray, Principal Analyst at Digital TV Research, said: “We have substantially revised our forecasts to reflect recent market developments. For instance, we have markedly increased our subscriber numbers for Amazon Prime Video, HBO Max and the “others” category.”