Western European pay TV revenues will decline by nearly $5 billion between 2022 and 2028 to $22 billion – down by 18%. The pay TV subscriber count will drop by 7%, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators.
Pay TV revenues will fall in every country in the region except Malta between 2022 and 2028. The UK and France will each decline by $1 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “IPTV revenues overtook digital cable in 2022. IPTV will surpass satellite TV in 2025 to become the most lucrative platform.”
Satellite TV will lose $3 billion between 2022 and 2028. Satellite TV subscribers are converting to platforms that offer broadband connections.